DiMarzio is best known around the world for their superb direct replacement guitar pickups which can completely transform an otherwise mediocre low-end guitar into a force to be reckoned with. They have long been the household name for outstanding pickups with renowned users such as Steve Vai, Joe Satriani and Paul Gilbert. The company also produces other high-quality guitar accessories, such as cables, straps and an array of hardware and components.

There are two things that differentiate between a great vintage Strat pickup and an average one: treble response and dynamics. A great pickup is clear and bright without being thin, and will respond by making the sound jump out of the amp when you pick hard and back off down when you play softly. Strat pickups from 1958 are known for these qualities, and the DiMarzio Area 58 pays it homage, but with two major differences, in that it has far less magnet pull, and is virtually hum free.